Why Exhibit?

Exhibitions provide the most effective face-to-face communication tool of the marketing mix. They bring together suppliers, buyers, purchase influencers, consultants and the media and provide the platform to launch new products, generate media coverage, build brand awareness, generate leads and retain existing customers. And remember, visitors have taken the time and effort to attend the exhibition and therefore they are all serious prospects!

Before making that commitment to exhibit, you need to have set specific objectives to achieve by exhibiting. Consider the following:

Sales
• Generate sales leads by meeting masses of people - the value of a personal greeting in an increasingly electronic age is immense.
• Achieve direct sales
• Build a contact database

Product Awareness
• Display your full product range in real life, rather than in a catalogue
• Let buyers use all five senses to fully appreciate your product.
• Sense immediate feedback on your product range.
• Establish new agents and distributors for your products.

Market Research
• Market test a new product
• Research your marketing campaign
• Test market awareness and perceptions

Customer Relationships
• Build relationships with current customers
• Educate customers
• Upsell and cross sell customers
• Collect customer testimonials
• Re-sell lapsed customers

Media Relations/PR
• Generate media coverage
• Build relationships with key editors and journalists

Brand Building
• Create or raise market awareness
• Position or re-position your brand
• Educate be demonstrating benefits
• Boost financial analyst/investor perceptions
• Develop new markets

Experience
As show producers we make every effort to ensure your success at the show. Company president, Cheryl Higgins, has over twenty years experience producing both trade and consumer events in cities all over North America. Her team strives to make each and every show a unique and successful experience. Our marketing campaigns are extensive and very targeted to men and women 35 to 60 years of age who are interested in one thing... anti-aging. They come to the show to look at all the latest options available to assist them in looking younger and feeling healthier. Enquire today and let our experts work with your team to ensure success at our events!

Upcoming Events

TORONTO
October 17-18-19, 2008
Hall 6
International Centre
6900 Airport Road

LAS VEGAS
May 30-31, 2009
South Point Casino Convention Center
9777 Las Vegas Blvd South
Las Vegas, Nevada

To request exhibit or sponsorship information, click here